Sunday, April 01, 2007

Team PEBL demonstrates innovation

Team PEBL (Yan Chen, Robert Duinker, Deacon Liddy, Kalyan Chakravarthy) was up next. They had a rather informal style of presentation. They held out on not formulating a plan right away but rather went into a presentation of a combination of an industry analysis, the challenges seamless mobility will face and strategic partnerships required to lead in this game. At this point, I'm thinking I lost that one slide where they talked about their value proposition. They're moving on through the implementation plan, how to launch and financial projections and I'm starting to panic because I honestly don't know what their product is!

I guess they're pushing a new platform for seamless mobility but that's about all the detail I grasped. A high-priced new phone that will work on advanced wireless networks. A handset that works across networks. The judges obviously aren't as clueless as I am because they didn't ask what the product was. Their questions were -

How do we achieve such high gross margins as you have shown?

Does Motorola introduce new competitors or are we working with the traditional competitors?

Your solution is focused on the device and convergence with WiMAX and WiFi. Any thoughts on the impact on home devices?

Who within Motorola will go to market with this?

How is your initiative sticky? What's to prevent a competition from coming into the market and doing the exact same thing?

What if we weren't able to partner with Apple? Who would be the next company we could partner with?
Sorry PEBL, I haven't done you justice here.

No comments: