Team SURFBoard brings it home

Team SURFBoard (Teresa Lee, Ryan Sandoval, Jeff Piper, Tatiana Bernhard) concluded the final round with their software content management application. This was the only team to have speaker notes which indicated that they weren't as well-versed with their material as the other teams. They had a fairly traditional method of analysis - starting out with Porter's 5 Forces Model to analyze the industry, presenting the content delivery value chain to build up to their plan, doing a SWOT analysis. Some of the judges questions were -

What happens when the carrier says that they don't want to be locked into Motorola's software application?

Will we be directly competing with Apple?

Do you see us partnering with Microsoft?

What are your assumptions around what it would take to market this?

Who takes the lead on this - the set top box side or the mobile side?

Teresa seemed a little nervous as she fielded the judges' questions and the team looked very relieved when the proceedings ended.